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Tuesday, June 13 • 11:00am - 11:45am
Panel Discussion: Ensuring your Marketing and Brand Teams Develop an Enterprise Mindset with an Eye toward Commercial Success

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  • Align marketing teams with the overall business strategy to build a cross-functional collaborative environment
  • Integrate multiple factors into the marketing strategy including market access, disease education, customer engagement and channel optimization
  • Leverage best practices across brands
  • Build teams with diverse perspectives to unlock long-term growth
Moderators
avatar for Nancy Nazmi

Nancy Nazmi

Vice President of Marketing and Commercial Strategy, Exact Sciences
Nancy has 20+ years of experience developing, commercializing and expanding blockbuster products, partnerships and services at biotechnology and diagnostic companies. She is currently Vice President of Marketing and Commercial Strategy at Exact Sciences, a global leader in advanced... Read More →

Speakers
avatar for Gunjan Thiagarajah

Gunjan Thiagarajah

Vice President Marketing Inflammation, Amgen
Gunjan is the Vice-President of Marketing for the Inflammation Business Unit and leads Amgen’s U.S. Dermatology, Rheumatology, and Gastroenterology marketing teams that are responsible for Otezla, Enbrel, Avsola, Amjevita, and ABP 654 (biosimilar to Stelara). Gunjan has shaped... Read More →
avatar for Craig Readler

Craig Readler

Vice President - US Oncology Marketing, Jazz Pharmaceuticals

Tuesday June 13, 2023 11:00am - 11:45am PDT
THE US GRANT, a Luxury Collection Hotel San Diego
  Panel Discussion